Búsqueda de LIBROS DEL AUTOR: nathalie demoulin

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  • MARKETING RESEARCH WITH SAS ENTERPRISE GUIDE
    ebook
    MARKETING RESEARCH WITH SAS ENTERPRISE GUIDE
    KRISTOF COUSSEMENT / NATHALIE DEMOULIN
    Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation...

    $2,040.00

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  • MARKETING RESEARCH WITH IBM® SPSS STATISTICS
    ebook
    MARKETING RESEARCH WITH IBM® SPSS STATISTICS
    KARINE CHARRY / KRISTOF COUSSEMENT / NATHALIE DEMOULIN / NICO HEUVINCK
    Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and...

    $1,320.00

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