Búsqueda de LIBROS DEL AUTOR: nathalie laidler kylander

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  • THE BRAND IDEA
    ebook
    THE BRAND IDEA
    NATHALIE LAIDLER-KYLANDER
    Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the developm...

    $508.00

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