Búsqueda de LIBROS DEL AUTOR: neil botten

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  • CIM COURSEBOOK INTRODUCTORY CERTIFICATE IN MARKETING
    ebook
    CIM COURSEBOOK INTRODUCTORY CERTIFICATE IN MARKETING
    NEIL BOTTEN / DAVID HARRIS
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowle...

    $1,060.00

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  • MANAGING GLOBAL BUSINESS STRATEGIES: A TWENTY-FIRST-CENTURY PERSPECTIVE
    ebook
    MANAGING GLOBAL BUSINESS STRATEGIES: A TWENTY-FIRST-CENTURY PERSPECTIVE
    MCMANUS, JOHN T / WHITE, DON / BOTTEN, NEIL
    Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Rus...

    $890.00

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