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  • CUSTOMER-CENTRIC MARKETING
    ebook
    CUSTOMER-CENTRIC MARKETING
    NEIL RICHARDSON / JON JAMES / NEIL KELLEY
    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how susta...

    $799.00

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