Búsqueda de LIBROS DEL AUTOR: newman bruce i

6 resultados

newman bruce i Eliminar filtro Quitar filtros
  • THE 2020 U.S. PRESIDENTIAL ELECTION
    ebook
    THE 2020 U.S. PRESIDENTIAL ELECTION
    DANIEL E. BERGAN AND BRUCE I. NEWMAN
    Citizens, journalists, and scholars have shown increased interest in candidate violations of democratic norms, ranging from former President Trump’s campaign rhetoric to the Capitol riot. But how unusual are the former President’s actions on the campaign trail? And to what extent do norm violations benefit – or harm – presidential candidates? Other campaign strategies involve s...

    $1,200.00

    Ver detalle
  • POLITICAL BRANDING
    ebook
    POLITICAL BRANDING
    CHRISTOPHER PICH / BRUCE I. NEWMAN
    This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands...

    $1,200.00

    Ver detalle
  • COMMUNICATION OF POLITICS
    ebook
    COMMUNICATION OF POLITICS
    BRUCE I NEWMAN
    Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultur...

    $1,240.00

    Ver detalle
  • POLITICAL MARKETING:
    ebook
    POLITICAL MARKETING:
    WOJCIECH CWALINA / ANDRZEJ FALKOWSKI / BRUCE I. NEWMAN
    Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media str...

    $1,320.00

    Ver detalle
  • POLITICAL MARKETING IN RETROSPECTIVE AND PROSPECTIVE
    ebook
    POLITICAL MARKETING IN RETROSPECTIVE AND PROSPECTIVE
    WILLIAMS, CHRISTINE B. / NEWMAN, BRUCE I.
    Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it als...

    $1,260.00

    Ver detalle
  • A CROSS-CULTURAL THEORY OF VOTER BEHAVIOR
    ebook
    A CROSS-CULTURAL THEORY OF VOTER BEHAVIOR
    WOJCIECH CWALINA / ANDRZEJ FALKOWSKI / BRUCE I NEWMAN
    The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies aroun...

    $1,360.00

    Ver detalle