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  • JUDGING A BOOK BY ITS COVER
    ebook
    JUDGING A BOOK BY ITS COVER
    NICKIANNE MOODY
    How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and ground...

    $1,240.00

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