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  • ANALYZING MUSIC IN ADVERTISING
    ebook
    ANALYZING MUSIC IN ADVERTISING
    NICOLAI GRAAKJAER
    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and othe...

    $1,320.00

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