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  • PRODUCT-COUNTRY IMAGES
    ebook
    PRODUCT-COUNTRY IMAGES
    NICOLAS PAPADOPOULOS / LOUISE A HESLOP
    This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence b...

    $4,500.00

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