Búsqueda de LIBROS DEL AUTOR: nigel hill

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  • HOW TO MEASURE CUSTOMER SATISFACTION
    ebook
    HOW TO MEASURE CUSTOMER SATISFACTION
    NIGEL HILL
    Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and ex...

    $1,200.00

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  • THE HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT
    ebook
    THE HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT
    NIGEL HILL / JIM ALEXANDER
    Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to gener...

    $1,000.00

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