Búsqueda de LIBROS DEL AUTOR: nigel piercy

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  • MARKET-LED STRATEGIC CHANGE
    ebook
    MARKET-LED STRATEGIC CHANGE
    NIGEL F. PIERCY
    Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-ba...

    $1,559.00

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  • MARKETING BUDGETING (RLE MARKETING)
    ebook
    MARKETING BUDGETING (RLE MARKETING)
    NIGEL PIERCY
    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as poli...

    $799.00

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  • EXPORT STRATEGY: MARKETS AND COMPETITION (RLE MARKETING)
    ebook
    EXPORT STRATEGY: MARKETS AND COMPETITION (RLE MARKETING)
    NIGEL PIERCY
    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for makin...

    $799.00

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  • MANAGING MARKETING INFORMATION (RLE MARKETING)
    ebook
    MANAGING MARKETING INFORMATION (RLE MARKETING)
    NIGEL PIERCY / MARTIN EVANS
    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corpor...

    $1,179.00

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  • MARKETING ORGANISATION (RLE MARKETING)
    ebook
    MARKETING ORGANISATION (RLE MARKETING)
    NIGEL PIERCY
    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation Th...

    $1,139.00

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  • TALES FROM THE MARKETPLACE
    ebook
    TALES FROM THE MARKETPLACE
    NIGEL F. PIERCY
    'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy pr...

    $1,699.00

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