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  • STRATEGIC SALES AND STRATEGIC MARKETING
    ebook
    STRATEGIC SALES AND STRATEGIC MARKETING
    NIKALA LANE
    There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the s...

    $660.00

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