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  • MARKETING MANAGEMENT
    ebook
    MARKETING MANAGEMENT
    LUCA M. VISCONTI / ‎LISA PEÑALOZA / ‎NIL TOULOUSE
    Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of histori...

    $1,380.00

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