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  • THE ROUTLEDGE COMPANION TO SOCIAL MEDIA INFLUENCERS
    ebook
    THE ROUTLEDGE COMPANION TO SOCIAL MEDIA INFLUENCERS
    NILS S. BORCHERS, MARIAH L. WELLMAN, AND LISELOT HUDDERS
    Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online attention and engagement toward certain topics—and away from others. Followers build l...

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