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  • BUSINESS-TO-BUSINESS MARKETING
    ebook
    BUSINESS-TO-BUSINESS MARKETING
    RICHARD OWUSU / ROBERT HINSON / OGECHI ADEOLA / NNAMDI OGUJI
    Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects l...

    $920.00

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