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  • CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION
    ebook
    CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION
    NOR AIDA ABDUL RAHMAN, T.C. MELEWAR, PANTEA FOROUDI, SURAKSHA GUPTA
    The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact speci...

    $1,240.00

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