Búsqueda de LIBROS DEL AUTOR: norton paley

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  • THE MANAGER'S GUIDE TO COMPETITIVE MARKETING STRATEGIES, SECOND EDITION
    ebook
    THE MANAGER'S GUIDE TO COMPETITIVE MARKETING STRATEGIES, SECOND EDITION
    NORTON PALEY
    The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular b...

    $2,800.00

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  • TIMELESS LEADERSHIP TRUTHS
    ebook
    TIMELESS LEADERSHIP TRUTHS
    NORTON PALEY
    The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expa...

    $1,260.00

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  • HOW TO OUTTHINK, OUTMANEUVER, AND OUTPERFORM YOUR COMPETITORS
    ebook
    HOW TO OUTTHINK, OUTMANEUVER, AND OUTPERFORM YOUR COMPETITORS
    NORTON PALEY
    Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today’s volatile marketplace. It interweaves the classic works of the masters of strategy, such as Sun Tzu, Carl von Clausewitz, Mao Tse-tung, Niccolo ...

    $1,260.00

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  • HOW TO DEVELOP A STRATEGIC MARKETING PLAN
    ebook
    HOW TO DEVELOP A STRATEGIC MARKETING PLAN
    NORTON PALEY
    Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both inn...

    $3,200.00

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  • LEADERSHIP STRATEGIES IN THE AGE OF BIG DATA, ALGORITHMS, AND ANALYTICS
    ebook
    LEADERSHIP STRATEGIES IN THE AGE OF BIG DATA, ALGORITHMS, AND ANALYTICS
    NORTON PALEY
    Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this book provides new insights on how to successfully transition companies by a...

    $1,180.00

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  • DEVELOPING A TURNAROUND BUSINESS PLAN
    ebook
    DEVELOPING A TURNAROUND BUSINESS PLAN
    NORTON PALEY
    Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses. Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the de...

    $1,320.00

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  • CLAUSEWITZ TALKS BUSINESS
    ebook
    CLAUSEWITZ TALKS BUSINESS
    NORTON PALEY
    Clausewitz Talks Business: An Executive's Guide to Thinking Like a Strategist distills the wisdom of Carl von Clausewitz's monumental 1832 classic On War considered by many eminent scholars as the most distinguished Western work on war ever written. This book transposes Clausewitz's most enduring concepts on leadership and strategy to help today's ...

    $1,560.00

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  • MASTERING THE RULES OF COMPETITIVE STRATEGY
    ebook
    MASTERING THE RULES OF COMPETITIVE STRATEGY
    NORTON PALEY
    The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization‘s business plan, a ...

    $3,000.00

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  • MARKETING FOR THE NONMARKETING EXECUTIVE
    ebook
    MARKETING FOR THE NONMARKETING EXECUTIVE
    NORTON PALEY
    What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know mor...

    $2,800.00

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