Búsqueda de LIBROS DEL AUTOR: olga mitterfellner

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  • FASHION MARKETING AND COMMUNICATIONS
    ebook
    FASHION MARKETING AND COMMUNICATIONS
    OLGA MITTERFELLNER
    Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination of theory and practice, the book covers subjects including historical advertisin...

    $1,060.00

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  • LUXURY FASHION BRAND MANAGEMENT
    ebook
    LUXURY FASHION BRAND MANAGEMENT
    OLGA MITTERFELLNER
    This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxu...

    $1,200.00

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