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  • THE LANGUAGE WORK OF SOCIAL MEDIA INFLUENCERS AS ‘NEW GENERATION’ COPYWRITERS
    ebook
    THE LANGUAGE WORK OF SOCIAL MEDIA INFLUENCERS AS ‘NEW GENERATION’ COPYWRITERS
    OLIVIA DROZ-DIT-BUSSET
    This book investigates the processes and products of the language work of social media influencers (SMIs) and copywriters in the advertising industry. Olivia Droz-dit-Busset examines the mediatised discourses, metadiscourses and working processes of SMIs and copywriters, exploring how SMIs might be considered as ‘new- generation’ copywriters. The volume makes the case for not o...

    $640.00

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