Búsqueda de LIBROS DEL AUTOR: olivier mesly

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  • MARKETING PROJECTS
    ebook
    MARKETING PROJECTS
    OLIVIER MESLY
    Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing P...

    $1,200.00

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  • PROJECT FEASIBILITY
    ebook
    PROJECT FEASIBILITY
    OLIVIER MESLY
    This book presents a set of tools that will aid in deciding whether a project should go ahead, be improved, or abandoned altogether by pinpointing its vulnerabilities. It offers a review of project feasibility analysis, and more critically, psychodynamic aspects that are often neglected, including how stakeholders interact. It provides a complement to the common techniques used...

    $1,420.00

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