Búsqueda de LIBROS DEL AUTOR: olson jerry c

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  • UNDERSTANDING CONSUMER DECISION MAKING
    ebook
    UNDERSTANDING CONSUMER DECISION MAKING
    REYNOLDS, THOMAS J. / OLSON, JERRY C.
    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach...

    $2,220.00

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