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  • THE ROUTLEDGE COMPANION TO CORPORATE BRANDING
    ebook
    THE ROUTLEDGE COMPANION TO CORPORATE BRANDING
    ORIOL IGLESIAS
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which under...

    $1,320.00

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