Búsqueda de LIBROS DEL AUTOR: otnes cele

2 resultados

otnes cele Eliminar filtro Quitar filtros
  • CONTEMPORARY CONSUMPTION RITUALS
    ebook
    CONTEMPORARY CONSUMPTION RITUALS
    OTNES, CELE C. / LOWREY, TINA M.
    Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have change...

    $1,540.00

    Ver detalle
  • RITUALS, CONSUMPTION, AND MARKETING
    ebook
    RITUALS, CONSUMPTION, AND MARKETING
    OTNES, CELE
    Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has burgeoned within the marketing field. The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve t...

    $1,240.00

    Ver detalle