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  • QUALITATIVE METHODS IN BUSINESS RESEARCH
    ebook
    QUALITATIVE METHODS IN BUSINESS RESEARCH
    PÄIVI ERIKSSON / ANNE KOVALAINEN
    This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.   Demystifying the whole process, it walks you through every aspect of conducting and using resear...

    $1,845.20

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