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  • BUSINESS STRATEGY IN A SEMIGLOBAL ECONOMY
    ebook
    BUSINESS STRATEGY IN A SEMIGLOBAL ECONOMY
    PANOS MOURDOUKOUTAS
    This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value p...

    $1,560.00

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