Búsqueda de LIBROS DEL AUTOR: pantea foroudi

5 resultados

pantea foroudi Eliminar filtro Quitar filtros
  • CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION
    ebook
    CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION
    NOR AIDA ABDUL RAHMAN, T.C. MELEWAR, PANTEA FOROUDI, SURAKSHA GUPTA
    The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact speci...

    $1,240.00

    Ver detalle
  • RESEARCHING AND ANALYSING BUSINESS
    ebook
    RESEARCHING AND ANALYSING BUSINESS
    PANTEA FOROUDI
    Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind the...

    $1,200.00

    Ver detalle
  • CORPORATE BRAND DESIGN
    ebook
    CORPORATE BRAND DESIGN
    MOHAMMAD MAHDI FOROUDI / PANTEA FOROUDI
    Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand developme...

    $1,280.00

    Ver detalle
  • BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA
    ebook
    BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA
    T C MELEWAR, CHARLES DENNIS AND PANTEA FOROUDI
    Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap ...

    $1,160.00

    Ver detalle
  • SUSTAINABLE BRANDING
    ebook
    SUSTAINABLE BRANDING
    PANTEA FOROUDI / MARIA PALAZZO
    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustain...

    $1,280.00

    Ver detalle