Búsqueda de LIBROS DEL AUTOR: park thaichon

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  • TECHNOLOGY AND LUXURY HOSPITALITY
    ebook
    TECHNOLOGY AND LUXURY HOSPITALITY
    PARK THAICHON
    The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry ...

    $1,240.00

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  • LUXURY MARKETING, SUSTAINABILITY AND TECHNOLOGY
    ebook
    LUXURY MARKETING, SUSTAINABILITY AND TECHNOLOGY
    PARK THAICHON
    Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range ...

    $1,160.00

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  • RELATIONSHIP MARKETING IN FRANCHISING AND RETAILING
    ebook
    RELATIONSHIP MARKETING IN FRANCHISING AND RETAILING
    THAICHON, PARK
    This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple...

    $1,140.00

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  • ARTIFICIAL INTELLIGENCE FOR MARKETING MANAGEMENT
    ebook
    ARTIFICIAL INTELLIGENCE FOR MARKETING MANAGEMENT
    PARK THAICHON
    Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and d...

    $1,160.00

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  • TRANSFORMING RELATIONSHIP MARKETING
    ebook
    TRANSFORMING RELATIONSHIP MARKETING
    PARK THAICHON / ‎VANESSA RATTEN
    Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing...

    $1,600.00

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