Búsqueda de LIBROS DEL AUTOR: patricia f phalen

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  • WRITING HOLLYWOOD
    ebook
    WRITING HOLLYWOOD
    PATRICIA F. PHALEN
    Writing Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of commercial business, but also on the uncertainties inherent in a writing career in Hollywood. Drawing on literature in the fields of Media Industry Studies and Occupational Culture, Wri...

    $1,120.00

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  • THE MASS AUDIENCE
    ebook
    THE MASS AUDIENCE
    JAMES WEBSTER / PATRICIA F. PHALEN
    In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short per...

    $1,160.00

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  • RATINGS ANALYSIS
    ebook
    RATINGS ANALYSIS
    JAMES G. WEBSTER / PATRICIA F. PHALEN / LAWRENCE W. LICHTY
    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry a...

    $2,540.00

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