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  • DOING ANTHROPOLOGY IN CONSUMER RESEARCH
    ebook
    DOING ANTHROPOLOGY IN CONSUMER RESEARCH
    PATRICIA L SUNDERLAND / RITA M DENNY
    Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this po...

    $1,160.00

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