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  • MAPPING THE MEDIA-MARKETING ECOLOGY
    ebook
    MAPPING THE MEDIA-MARKETING ECOLOGY
    JONATHAN HARDY / IAIN MACRURY / PATRICIA NÚÑEZ GÓMEZ
    This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration. Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the expansion of mediamarketing ecologies , from marketers, agencies, and media to incl...

    $640.00

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