Búsqueda de LIBROS DEL AUTOR: patricia parsons

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  • A MANAGER'S GUIDE TO PR PROJECTS
    ebook
    A MANAGER'S GUIDE TO PR PROJECTS
    PATRICIA PARSONS
    A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual repres...

    $1,120.00

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  • ETHICS IN PUBLIC RELATIONS
    ebook
    ETHICS IN PUBLIC RELATIONS
    PATRICIA J PARSONS
    The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philos...

    $979.00

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