Búsqueda de LIBROS DEL AUTOR: patricia swann

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  • CASES IN PUBLIC RELATIONS MANAGEMENT
    ebook
    CASES IN PUBLIC RELATIONS MANAGEMENT
    PATRICIA SWANN
    This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today. Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge ...

    $2,120.00

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  • THE ILLUSTRATED GUIDE TO THE MASS COMMUNICATION RESEARCH PROJECT
    ebook
    THE ILLUSTRATED GUIDE TO THE MASS COMMUNICATION RESEARCH PROJECT
    PATRICIA SWANN
    This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrati...

    $1,420.00

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  • THE ILLUSTRATED GUIDE TO THE CONTENT ANALYSIS RESEARCH PROJECT
    ebook
    THE ILLUSTRATED GUIDE TO THE CONTENT ANALYSIS RESEARCH PROJECT
    PATRICIA SWANN
    The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in ...

    $1,100.00

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