Búsqueda de LIBROS DEL AUTOR: patrick bouchet

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  • SPORT BRANDS
    ebook
    SPORT BRANDS
    PATRICK BOUCHET / DIETER HILLAIRET / GUILLAUME BODET
    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and ...

    $1,339.00

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