Búsqueda de LIBROS DEL AUTOR: patrick e murphy

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  • ETHICS IN MARKETING
    ebook
    ETHICS IN MARKETING
    PATRICK E. MURPHY / GENE R. LACZNIAK / FIONA HARRIS
    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, pr...

    $1,800.00

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  • MARKETING AND THE COMMON GOOD
    ebook
    MARKETING AND THE COMMON GOOD
    PATRICK E. MURPHY
    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravi...

    $1,560.00

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