Búsqueda de LIBROS DEL AUTOR: paul copley

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  • MARKETING COMMUNICATIONS MANAGEMENT
    ebook
    MARKETING COMMUNICATIONS MANAGEMENT
    PAUL COPLEY
    Praise for the first edition:   ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway   ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Mar...

    $2,293.56

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  • MARKETING COMMUNICATIONS MANAGEMENT
    ebook
    MARKETING COMMUNICATIONS MANAGEMENT
    PAUL COPLEY
    Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide r...

    $2,040.00

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