Búsqueda de LIBROS DEL AUTOR: paul f lazarsfeld

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  • MARIENTHAL
    ebook
    MARIENTHAL
    MARIE JAHODA / PAUL F. LAZARSFELD / HANS ZEISEL
    "One of the main theses of the Marienthal study was that prolonged unemployment leads to a state of apathy in which the victims do not utilize any longer even the few opportunities left to them. The vicious cycle between reduced opportunities and reduced level of aspiration has remained the focus of all subsequent discussions." So begin the opening remarks to the English-langua...

    $1,320.00

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  • PERSONAL INFLUENCE
    ebook
    PERSONAL INFLUENCE
    ELIHU KATZ / PAUL F. LAZARSFELD / ELMO ROPER
    First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This class...

    $1,320.00

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