Búsqueda de LIBROS DEL AUTOR: paul grainge

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  • PROMOTIONAL SCREEN INDUSTRIES
    ebook
    PROMOTIONAL SCREEN INDUSTRIES
    PAUL GRAINGE / CATHERINE JOHNSON
    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Jo...

    $999.00

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  • BRAND HOLLYWOOD
    ebook
    BRAND HOLLYWOOD
    PAUL GRAINGE
    From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary mo...

    $999.00

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