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  • EVALUATING PUBLIC RELATIONS
    ebook
    EVALUATING PUBLIC RELATIONS
    TOM WATSON / PAUL NOBLE
    Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The ...

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