Búsqueda de LIBROS DEL AUTOR: paul sergius koku

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  • MARKETING HIGHER EDUCATION
    ebook
    MARKETING HIGHER EDUCATION
    PAUL SERGIUS KOKU
    This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice...

    $1,380.00

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