Búsqueda de LIBROS DEL AUTOR: pauline maclaran

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  • CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
    ebook
    CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
    ELIZABETH PARSONS / PAULINE MACLARAN / ANDREAS CHATZIDAKIS / RACHEL ASHMAN
    This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us...

    $1,200.00

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  • THE ROUTLEDGE COMPANION TO MARKETING AND FEMINISM
    ebook
    THE ROUTLEDGE COMPANION TO MARKETING AND FEMINISM
    PAULINE MACLARAN
    This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as w...

    $1,260.00

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  • CONSUMPTION AND SPIRITUALITY
    ebook
    CONSUMPTION AND SPIRITUALITY
    RINALLO, DIEGO / SCOTT, LINDA / MACLARAN, PAULINE
    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the li...

    $1,560.00

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  • CRITICAL MARKETING
    ebook
    CRITICAL MARKETING
    PAULINE MACLARAN / MICHAEL SAREN / CHRISTINA GOULDING / RICHARD ELLIOTT / MIRIAM CATERALL
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing ...

    $1,540.00

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