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  CROSS-CULTURAL DESIGN FOR IT PRODUCTS AND SERVICES

  PEI-LUEN RAU / TOM PLOCHER / YEE-YIN CHOONG

  With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT...

  $1,520.00

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