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  • SOCIAL MEDIA STORMS
    ebook
    SOCIAL MEDIA STORMS
    PERNILLE RYDÉN / MUHAMMAD ISMAIL HOSSAIN / EFTHYMIA KOTTIKA / VATROSLAV ŠKARE
    This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life exam...

    $1,160.00

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