Búsqueda de LIBROS DEL AUTOR: pete canalichio

1 resultados

pete canalichio Eliminar filtro Quitar filtros
  • STRATEGIC BRAND LICENSING
    ebook
    STRATEGIC BRAND LICENSING
    MARIA CRISTINA LONGO / PETE CANALICHIO
    This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. ...

    $1,120.00

    Ver detalle