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  • THE ECONOMICS OF QUALITY, GRADES AND BRANDS (ROUTLEDGE REVIVALS)
    ebook
    THE ECONOMICS OF QUALITY, GRADES AND BRANDS (ROUTLEDGE REVIVALS)
    PETER BOWBRICK
    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations ...

    $640.00

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