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  • MARKETING COMMUNICATIONS IN THE PHARMACEUTICAL INDUSTRY
    ebook
    MARKETING COMMUNICATIONS IN THE PHARMACEUTICAL INDUSTRY
    PETER HOLDEN
    Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative in...

    $4,800.00

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