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  • INTERNATIONAL BUSINESS STRATEGY
    ebook
    INTERNATIONAL BUSINESS STRATEGY
    PETER J BUCKLEY
    With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same tim...

    $2,800.00

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