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  • FRANCHISING DREAMS
    ebook
    FRANCHISING DREAMS
    PETER M. BIRKELAND
    McDonald's. Blockbuster Video. Jiffy Lube. Subway. Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and one out of every sixteen workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franc...

    $525.39

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