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  • THE POWERS
    ebook
    THE POWERS
    TONY WESSLING / PETER VAN AARTRIJK
    The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today's top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partn...

    $119.00

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