Búsqueda de LIBROS DEL AUTOR: peter zackariasson

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  • VIDEO GAME MARKETING
    ebook
    VIDEO GAME MARKETING
    PETER ZACKARIASSON / MIKOLAJ DYMEK
    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know w...

    $1,480.00

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  • THE VIDEO GAME INDUSTRY
    ebook
    THE VIDEO GAME INDUSTRY
    PETER ZACKARIASSON
    The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is still stigmatized as frivolous and ‘only’ game oriented, those who grew up with ...

    $1,560.00

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