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  • BEHAVIORAL STRATEGIC MANAGEMENT
    ebook
    BEHAVIORAL STRATEGIC MANAGEMENT
    PHILIP BROMILEY / DEVAKI RAU
    This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage their strengths and build their capabilities. Integrating analytical t...

    $1,900.00

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