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  • A READER IN MARKETING COMMUNICATIONS
    ebook
    A READER IN MARKETING COMMUNICATIONS
    DON E. SCHULTZ / PATRICK DE PELSMACKER / PHILIP J. KITCHEN
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and ...

    $1,560.00

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